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Writer's pictureRebecca Moorhead

Do Your Research: 2024 Presidential Race

On your marks, get set, VOTE! 2024 has been a presidential race for the ages. With AI growing in popularity, to a candidate dropping out mid-race, the effects of this year’s election are moments that will land in the history books. To be honest, I’m a little tired of “unprecedented” events within my lifetime. The word is so often used that it’s almost gone mute in my brain. However, here we go again.


The purpose of this blog is not to sway the reader’s vote to one side of the aisle. Instead, it’s to encourage the blatant message: “Vote!”


This day and age, especially as a woman, it’s a bit frightful walking into a grocery store wearing a t-shirt that says “vote.” The shirt can be blue, red, or purple yet that doesn’t matter to diehard political followers. Their message is the right message and if you disagree you are stupid. The amount of hatred that exists in our world today is scary and I’m not saying that’s solely existent on one side. Rather than coming together for the sake of democracy, we are pitted against each other with Fox News and CNN, with blue or red, with donkeys or elephants. Personally, I follow a Goldilocks rule. I like my bed just right; not too hard and not too soft. There is a happy medium in politics too. Now, this is not an ad to vote for the independent, RFK, who offers a day of flying falcons with him and accuses the dead worm in his brain of causing mental fog. However, find the candidate who benefits you, benefits your family, and benefits your future. 


I have several rabbit holes that I could ponder down ixnaying the falsehoods of each political side. The game of “He said, She said” is not applicable in a court room so why do we allow it to sway our opinions in public?


Truthfully, this election isn’t something to circle a name without knowledge. Please, please, please (as Sabrina Carpenter begs) don’t vote for the funniest TikTok’s. Don’t vote for the candidate with the most merchandise. Don’t vote for the hateful posts on your friends' Facebook page. It’s all a muse. Take it from a marketing professional. Vote for the person who policies are right for you. Vote for the person with credit and merit to do what they are promising. Anyone can promise gatorade in water fountains but who can actually make it happen? A president very rarely has the authority to make a choice without approval from both sides, hence the checks and balances system we all learn in our high school government class. So vote for the person who can meet in the middle, the person with respect for others’ opinions. Whomever you believe holds leadership qualities is who should gain your vote, not the person your husband votes for or the person your neighbors’ lawn sign represents. Vote for you! 


The first mission is to educate yourself in an unbiased way. Read both policies which can be found below and make sure you are registered in your current county. 

It’s super easy! Download the registration form and take it into your local auditor or take 5 minutes out of your day and visit the courthouse. Seriously, 5 minutes. Remember when your parents told you to eat vegetables when you were younger? Voting is kind of like that; even if you don’t want to, you should try. Vegetables have important benefits to your body and can sometimes be a hard word for children to restate. Voting has the same impact on adults. It’s intimidating, but with accurate information you’ll find out broccoli isn’t all that bad (little hot sauce, little garlic salt, muah!). Voting in a democracy is your basic right as an American. It’s cliche, but every vote counts. Besides, if you don’t vote, you can’t complain about who wins. 


As I step off my soapbox, please keep your hateful comments out of my inbox because I’m not writing to promote one political party or the other. If you think my words in this blog are one-sided, then maybe you should evaluate who you have chosen to vote for. Your subconscious could be trying to reach you. My message is to show how powerful us marketing folks can be. We prey on your emotions, much like campaign managers do. Our jobs are to be influential, and as an American voter, your job is to be educated, not negligent when it comes to casting your vote for President of the United States.


The loudest voice isn’t always the smartest and the smartest isn’t always the loudest. My hope is for humanity to stay human. Be smart. Read more. Go vote!




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